The coffee brand Lavazza has launched a new blend of its range of sustainable coffees, La Reserva de ¡Tierra! Cuba.

An organic, premium and unique blend with washed Arabica combined with washed Robusta and fermented for 72 hours, with a balanced flavor and a velvety body.

With a 100% recyclable pack, this batch is grown in a protected forest reserve in Cuba, where the Lavazza Foundation has, since 2018, supported 170 coffee growers and introduced sustainable practices that promote polyculture, biodiversity and circularity.

This blend also has the particularity of being fully traceable, supported by blockchain technology.