Who we are
NewCoffee - Indústria Torrefactora de Cafés, S.A., is currently the 4th player in the coffee market in Portugal.
Specialist in the development and marketing of high quality coffee blends, it has consolidated its position through a strategy of brand acquisitions: Sanzala in December 2007, Caffècel in June 2008, exclusive marketing rights for the Lavazza brand for the HoReCa channel in November 2008, Bogani and A Caféeira in October 2009 and Novo Dia in April 2016.
Focused on professional management and creating synergies between several acquired companies, NewCoffee has a vast and complementary portfolio of brands and products, which allows it to operate in various segments, with national market coverage and international presence in more than 20 countries.
NewCoffee has more than 150 employees who dedicate themselves every day to bring the taste of the best coffee and the best service to all customers.
The company has been awarded the status of SME Leader in recent years and has certifications in terms of environmental management, quality management, food control and product certification, always focusing on following the best international recommendations.
NewCoffee enthusiastically pursues its objective of organic, professional and socially responsible growth, with the aim of generating more wealth, reaching more customers, creating more jobs, among others. In other words, NewCoffee is committed to maximizing, in a sustainable way, the creation of value for shareholders and other stakeholders.
Who we are
Discover our Mission and Values
Newcoffee's mission is to bring the taste of
the best coffee and the best service to all its customers.
The professionalism, rigor and dynamism of our teams and an efficient management are the critical factors of our success.
We have ambitious goals. Excellence is our minimum standard and we are passionate about everything we do.
What Differenciate Us
Presence in all market segments/distribution channels
Development and manufacture of blends for private label
Proximity and flexibility in the relationship with our customers
Own technical assistance team
Quality, Safety Food and Environment
NewCoffee is aware of the impact that its activity has on the community and the environment, as well as the importance of focusing on sustainable development that guarantees current competitiveness, without compromising its future evolution. In this way, it bases its performance on the following principles:
Factory and Production
NewCoffee uses the PROBAT roasted coffee
production system (world leader in roasting equipment), ensuring the high
quality and precision needed to deliver consistent blends over time.
As the only vertical installation in Portugal to date, the production system allows electronic control of the entire process, from the selection of different blends for product formulation to the definition of roasting cycles, including three product cleaning phases (in raw and roasted) before its vacuum packaging.