The CAFFÈCEL brand was created in 1994, in Cabeceiras de Basto, by four entrepreneurs.
In 1997, it moved to Paredes – to be closer to urban centers, where coffee consumption is concentrated – and installed a fully automated factory. In 2008 it was acquired by the NewCoffee group, integrating a broader portfolio of brands and products, with a presence in various market segments.
Caffècel is a local brand, pragmatic and close to the consumer, which aims to offer high quality blends and a differentiating service to its customers.
As part of NEWCOFEE's production process, CAFFÈCEL fulfills all the criteria of demand and quality in terms of selecting the origins of green coffee, production process, packaging and storage, resulting in high quality coffee.