On May 4th, Lavazza will be present at AliveTaste, the prestigious gastronomic event holding the first of its two 2026 editions at the Corinthia Hotel in Lisbon. NewCoffee is bringing the excellence of Italian coffee to a gathering that celebrates the finest flavors in food and wine.

Visitors will be able to enjoy a tasting experience, where Lavazza's premium blends will be showcased alongside the haute cuisine and select wines featured at the event. It will be a moment of sensory discovery, focused on the quality and tradition of a brand that sets the standard for coffee worldwide.