Until July 6th, NewCoffee will once again be present at the São Pedro Fair in Torres Vedras – the largest agro-industrial and commercial showcase in the Western Region, attracting around 240,000 visitors over 11 days of entertainment, commerce, and culture.

For the first time, the company is activating three of the brands in its portfolio: Novo Dia, reinforcing its bond with the local community; Lavazza, bringing a touch of Italian sophistication; and Bogani, which represents the strength of Portuguese coffee.

"Over the 11 days of the fair, we expect thousands of people to visit our stand and taste our coffees. NewCoffee, currently one of the leading coffee operators in Portugal, has been a partner of the São Pedro Fair for nearly 20 years. As a roaster, specialist in the development, production, and commercialization of coffee brands, it manages a diversified portfolio, with Bogani, Novo Dia, and Lavazza standing out. That’s why we’ve decided to showcase more of our portfolio at this year’s edition, introducing Bogani and Lavazza, whose positioning and value propositions complement Novo Dia,” says a company representative.