NewCoffee, Lavazza's representative in Portugal, is set to participate in the Aveleda Open Garden 2026, taking place on September 14—an event dedicated to hospitality and restaurant professionals and the press.

Throughout an immersive journey through the gardens of Quinta da Aveleda, dedicated to the group's various brands, wines, and terroirs, participants will also be able to taste coffees from different origins within Lavazza's sustainable coffee range, La Reserva de Tierra. The Lavazza brand activation thus aligns with the philosophy of the event, which pairs exceptional products from diverse origins with sustainable practices.